Data Tracking

Google Ads/GA4 tracking issue, data is not available in Google Ads

17 August 2022 - 9:42

Have you been running GA4 and Google Ads on one of your websites? Did you notice that not all GA4 data appears in Google Ads, even though the accounts are...

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Easy guide: Add Timestamp to Google Analytics (GA) using Google Tag Manager (GTM)

6 May 2021 - 15:57

The timestamp is something you can send with every single hit you send to Google Analytics (GA). You can use a timestamp to define at what time your users...

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Outbound link tracking with Google Tag Manager (GTM)

29 April 2021 - 13:07

Outbound link tracking? Yes! You would like to know where your visitors are going from your website, right? You can use this data to see what external links...

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Anonymize IP addresses GA Universal Tracking Code

1 April 2021 - 12:22

There are currently two types of Google Analytics, the normal universal Google Analytics (GA) and Google Analytics 4 (GA4). GA4 makes the IP addresses of...

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How do I add Hotjar to my WordPress website or free?

11 March 2021 - 20:19

How to add Hotjar to my WordPress website? There are several methods to do this. Let’s discuss two of them, via plugin or hard-coded. I would normally...

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Why Use Hotjar?

4 March 2021 - 16:48

Are you already using Hotjar? This is an online tool that allows you to analyze how visitors use your website with heatmaps, scroll maps, recordings, and...

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What Is UTM Tracking And What Can You Do With It?

25 February 2021 - 11:32

Maybe you already knew that in Google Analytics you can see how many people from, for example, your email newsletter have clicked through to your website....

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Free Hotjar GDPR Compliant Settings

18 February 2021 - 14:36

Great! You are here to optimize your Hotjar settings in order to make Hotjar GDPR-compliant. Hotjar and GDPR privacy law? By default, Hotjar is not correctly...

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Introduction To Data And Why It Is Important For Optimising Websites

28 January 2021 - 16:01

This is a brief introduction to data. In the past, people might make decisions based on gut feelings and opinions. Nowadays that won’t do it anymore,...

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How to easily filter an IP address in Google Analytics 4 (GA4)

14 January 2021 - 11:34

A few months ago, Google Analytics 4 (GA4) was made available. Although it does not yet have all the options we were used to, we implement GA4 in addition to...

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12 steps to setup Buckaroo Redirects for improved Google Analytics data

17 December 2020 - 12:13

Buckaroo Redirects, one of my clients has a WordPress/WooCommerce website. I am tracking the data with both Google Analytics (GA) and Google Analytics 4 (GA4)...

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Setup Scroll Depth Tracking with Google Tag Manager (GA)

18 September 2020 - 15:43

First things first, why would you use scroll depth tracking? Tracking scroll depth will give you an indication of how visitors/users are going through your...

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