Designing Behaviour

This journey started when I wrote my first post to the community David is building on Facebook, he was so interested in the stuff I was doing that he asked me to be one of his guests for his podcast. The answer to this was one big YES!

Shownotes:
We interview the best minds in human behaviour, design, business and tech space. The information you hear here can be applied to building products and experiences that make a difference in the world. In this episode, we speak to Sander Volbeda CRO/UX Specialist and Founder of CRO-tool.com.

In this episode we cover:

• What Conversion Rate Optimisation (CRO)  is and how it can help you build great experiences
• The impact Psychology can have on CRO
• How the CRO-tool can help you with your work
• What it’s like building a software company in today’s environment

iTunes: https://podcasts.apple.com/au/podcast/designing-behaviour-podcast/id1516426717

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMTI5OTQ2LnJzcw==

SPECIAL OFFER! Listeners of this podcast can get one free month when they sign up to the monthly or yearly subscription via cro-tool.com/designingbehaviour. Get in touch with Sander Volbeda via LinkedIn.

Links:

• Website CRO-tool: cro-tool.com
• The best UX Psychology group on Facebook!
• Join the CRO Tool Facebook group to stay updated about the tool and CRO psychology
• More about Hobson +1 Choice Effect as mentioned in the podcast
• More about Peak-End Rule

Book recommendations:

• Thinking, Fast and Slow 
• Never Split the Difference: Negotiating as if Your Life Depended on It
• Influence: The Psychology of Persuasion