This journey started when I wrote my first post to the community David is building on Facebook, he was so interested in the stuff I was doing that he asked me to be one of his guests for his podcast. The answer to this was one big YES!

We interview the best minds in human behaviour, design, business and tech space. The information you hear here can be applied to building products and experiences that make a difference in the world. In this episode, we speak to Sander Volbeda CRO/UX Specialist and Founder of

In this episode we cover:

  • What Conversion Rate Optimisation (CRO)¬† is and how it can help you build great experiences
  • The impact Psychology can have on CRO
  • How the CRO-tool can help you with your work
  • What it’s like building a software company in today’s environment



SPECIAL OFFER! Listeners of this podcast can get one free month when they sign up to the monthly or yearly subscription via Get in touch with Sander Volbeda via LinkedIn.


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