The real challenge with conversion optimization, but also user experience design, is understanding your customers’ needs and motivations in a profound...
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Google Optimize is sunsetting. The exact date depends on when you are reading this article, but the process started in September 2023. It’s sad that a...
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As companies grow and expand internationally, an important layer of consideration is often overlooked: culture To run successful experiments, it’s...
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A great way to collect valuable insights from your users is showing the exit-intent survey (pop-up) when users are about to leave the website. This is why you...
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During the last year, I’ve been working on multiple marketing websites. Over and over again, I came across the same problems for each of these sites. In...
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One of my favorite ways of collecting data is by using surveys. They are often placed on websites to learn and gain more insights into their visitors....
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Welcome to this blog post dedicated to uncovering the power of heatmaps. In this article, we’ll dive into the insights and practical tips discussed in...
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Have you been running GA4 and Google Ads on one of your websites? Did you notice that not all GA4 data appears in Google Ads, even though the accounts are...
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The timestamp is something you can send with every single hit you send to Google Analytics (GA). You can use a timestamp to define at what time your users...
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Outbound link tracking? Yes! You would like to know where your visitors are going from your website, right? You can use this data to see what external links...
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There are currently two types of Google Analytics, the normal universal Google Analytics (GA) and Google Analytics 4 (GA4). GA4 makes the IP addresses of...
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How to add Hotjar to my WordPress website? There are several methods to do this. Let’s discuss two of them, via plugin or hard-coded. I would normally...
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Are you already using Hotjar? This is an online tool that allows you to analyze how visitors use your website with heatmaps, scroll maps, recordings, and...
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Google Optimize is sunsetting. The exact date depends on when you are reading this article, but the process started in September 2023. It’s sad that a...
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For one of the experiments I built, I needed to loop through all the cart items to see if the visitor added a particular item to the cart. If this was the...
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This article will summarize how to load Font Awesome using plain or vanilla JavaScript. If you’re like me, you’re not using the WYSIWYG editor for...
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Google Optimize is sunsetting. The exact date depends on when you are reading this article, but the process started in September 2023. It’s sad that a...
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Shoot! I don’t know how to revert Git commit. While working on one of my projects, I committed some files I shouldn’t have. Luckily, I learned...
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Returning visitors, somebody has visited your website and is coming back, maybe a few hours later or the next day. This person hasn’t decided if he or...
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Have you ever wanted to run an experiment based on a specific class in HTML? In this article, I’ll explain the situation when you can use this and how you...
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Google Optimize is no longer available. It has been sunset by Google. If you’re looking for a free alternative I can recommend running experiments with...
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As I’m working on this, 03-2022, Google Optimize uses session-based data instead of unique user-based data. It’s very important to realize that users and...
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