The real challenge with conversion optimization, but also user experience design, is understanding your customers’ needs and motivations in a profound...
Read the blogGoogle Optimize is sunsetting. The exact date depends on when you are reading this article, but the process started in September 2023. It’s sad that a...
Read the blogAs companies grow and expand internationally, an important layer of consideration is often overlooked: culture To run successful experiments, it’s...
Read the blogA great way to collect valuable insights from your users is showing the exit-intent survey (pop-up) when users are about to leave the website. This is why you...
Read the blogDuring the last year, I’ve been working on multiple marketing websites. Over and over again, I came across the same problems for each of these sites. In...
Read the blogOne of my favorite ways of collecting data is by using surveys. They are often placed on websites to learn and gain more insights into their visitors....
Read the blogWelcome to this blog post dedicated to uncovering the power of heatmaps. In this article, we’ll dive into the insights and practical tips discussed in...
Read the blogHave you been running GA4 and Google Ads on one of your websites? Did you notice that not all GA4 data appears in Google Ads, even though the accounts are...
Read the blogThe timestamp is something you can send with every single hit you send to Google Analytics (GA). You can use a timestamp to define at what time your users...
Read the blogOutbound link tracking? Yes! You would like to know where your visitors are going from your website, right? You can use this data to see what external links...
Read the blogThere are currently two types of Google Analytics, the normal universal Google Analytics (GA) and Google Analytics 4 (GA4). GA4 makes the IP addresses of...
Read the blogHow to add Hotjar to my WordPress website? There are several methods to do this. Let’s discuss two of them, via plugin or hard-coded. I would normally...
Read the blogAre you already using Hotjar? This is an online tool that allows you to analyze how visitors use your website with heatmaps, scroll maps, recordings, and...
Read the blogGoogle Optimize is sunsetting. The exact date depends on when you are reading this article, but the process started in September 2023. It’s sad that a...
Read the blogFor one of the experiments I built, I needed to loop through all the cart items to see if the visitor added a particular item to the cart. If this was the...
Read the blogThis article will summarize how to load Font Awesome using plain or vanilla JavaScript. If you’re like me, you’re not using the WYSIWYG editor for...
Read the blogGoogle Optimize is sunsetting. The exact date depends on when you are reading this article, but the process started in September 2023. It’s sad that a...
Read the blogShoot! I don’t know how to revert Git commit. While working on one of my projects, I committed some files I shouldn’t have. Luckily, I learned...
Read the blogReturning visitors, somebody has visited your website and is coming back, maybe a few hours later or the next day. This person hasn’t decided if he or...
Read the blogHave you ever wanted to run an experiment based on a specific class in HTML? In this article, I’ll explain the situation when you can use this and how you...
Read the blogGoogle Optimize is no longer available. It has been sunset by Google. If you’re looking for a free alternative I can recommend running experiments with...
Read the blogAs I’m working on this, 03-2022, Google Optimize uses session-based data instead of unique user-based data. It’s very important to realize that users and...
Read the blogWorking remotely from Groningen, the Netherlands. Get in touch and let’s schedule a meeting, no strings attached.
Get in touch