Conversion Optimization (CRO)

3 Ways to Improve Lead Generation for Sales-Focused Websites

25 March 2021 - 9:59

During the last year, I’ve been working on multiple marketing websites. Over and over again, I came across the same problems for each of these sites. In...

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Data Tracking

Easy guide: Add Timestamp to Google Analytics (GA) using Google Tag Manager (GTM)

6 May 2021 - 15:57

The timestamp is something you can send with every single hit you send to Google Analytics (GA). You can use a timestamp to define at what time your users...

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Outbound link tracking with Google Tag Manager (GTM)

29 April 2021 - 13:07

Outbound link tracking? Yes! You would like to know where your visitors are going from your website, right? You can use this data to see what external links...

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Anonymize IP addresses GA Universal Tracking Code

1 April 2021 - 12:22

There are currently two types of Google Analytics, the normal universal Google Analytics (GA) and Google Analytics 4 (GA4). GA4 makes the IP addresses of...

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CRO code articles

JavaScript for loop through Cart items Google Optimize

1 November 2022 - 10:23

For one of the experiments I built, I needed to loop through all the cart items to see if the visitor added a particular item to the cart. If this was the...

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How to add Font Awesome to your A/B test using plain JavaScript

18 March 2022 - 9:31

This article will summarize how to load Font Awesome using plain or vanilla JavaScript. If you’re like me, you’re not using the WYSIWYG editor for...

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Technical CRO articles

Revert Git commit, 2 simple ways

8 December 2022 - 9:36

Shoot! I don’t know how to revert Git commit. While working on one of my projects, I committed some files I shouldn’t have. Luckily, I learned...

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Sessions-Based Vs. User-Based Google Optimize

22 March 2022 - 11:33

As I’m working on this, 03-2022, Google Optimize uses session-based data instead of unique user-based data. It’s very important to realize that users and...

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SaaS articles


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