Before we dive into CRO audits we need to define what CRO is. CRO, or Conversion Rate Optimization, is the process of increasing the percentage of visitors to...
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During the last year, I’ve been working on multiple marketing websites. Over and over again, I came across the same problems for each of these sites. In...
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What is conversion optimization or CRO? It’s the art of getting more website visitors to convert or take the desired action. CRO is data-driven and not...
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Often I get the question about how to kick-start a career in either UX, UI, or CRO (or a combination of them), so I decided to write a short summary in this...
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Google is constantly conducting all kinds of experiments to determine which websites are most relevant to a search query. But also to determine how they can...
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The CRO tool is the first search engine I’ve worked on. Before I started this project, I knew that the users of the tool Will probably search in...
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CRO (Conversion Rate Optimization) starts with Data! So it’s important to gather both quantitative and qualitative data. Quantitative data is all the data we...
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One of my favorite ways of collecting data is by using surveys. They are often placed on websites to learn and gain more insights into their visitors....
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When I was scrolling through LinkedIn, I came across a message from Lucia, the former CRO Specialist of NU.nl. She asked for feedback since they did some...
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During the time I worked at Parkos my job was to do CRO, but function also included some UX components. I was curious about the difference between UX and CRO,...
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Have you been running GA4 and Google Ads on one of your websites? Did you notice that not all GA4 data appears in Google Ads, even though the accounts are...
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The timestamp is something you can send with every single hit you send to Google Analytics (GA). You can use a timestamp to define at what time your users...
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Outbound link tracking? Yes! You would like to know where your visitors are going from your website, right? You can use this data to see what external links...
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There are currently two types of Google Analytics, the normal universal Google Analytics (GA) and Google Analytics 4 (GA4). GA4 makes the IP addresses of...
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How to add Hotjar to my WordPress website? There are several methods to do this. Let’s discuss two of them, via plugin or hard-coded. I would normally...
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Are you already using Hotjar? This is an online tool that allows you to analyze how visitors use your website with heatmaps, scroll maps, recordings, and...
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Maybe you already knew that in Google Analytics you can see how many people from, for example, your email newsletter have clicked through to your website....
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Great! You are here to optimize your Hotjar settings in order to make Hotjar GDPR-compliant. Hotjar and GDPR privacy law? By default, Hotjar is not correctly...
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This is a brief introduction to data. In the past, people might make decisions based on gut feelings and opinions. Nowadays that won’t do it anymore,...
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A few months ago, Google Analytics 4 (GA4) was made available. Although it does not yet have all the options we were used to, we implement GA4 in addition to...
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Buckaroo Redirects, one of my clients has a WordPress/WooCommerce website. I am tracking the data with both Google Analytics (GA) and Google Analytics 4 (GA4)...
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First things first, why would you use scroll depth tracking? Tracking scroll depth will give you an indication of how visitors/users are going through your...
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This article will summarize how to load Font Awesome using plain or vanilla JavaScript. If you’re like me, you’re not using the WYSIWYG editor for...
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Returning visitors, somebody has visited your website and is coming back, maybe a few hours later or the next day. This person hasn’t decided if he or...
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Have you ever wanted to run an experiment based on a specific class in HTML? In this article, I’ll explain the situation when you can use this and how you...
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The variant(s) in your Google Optimize seem to work when you’ve build your experiment. You’ve checked the experiment on different devices, setup...
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As I’m working on this, 03-2022, Google Optimize uses session-based data instead of unique user-based data. It’s very important to realize that users and...
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In the digital world, we hear it so often, the algorithm changed, or we should create an algorithm for that. The word is widely known, but can you explain what...
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Have you ever worked at a company with an in-house development team? Then you know developers are always busy and have a ton of work on their backlog. That’s...
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For the last year, the co-founder, Roelof Jan and I, have been working on this tool called CRO-tool. During the early stage of the product, it was a bad...
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