Did you know you can add €12,956 in revenue in 1 week without even touching the product itself. How? Use one or even multiple pricing tactics mentioned down below.
It has worked for over 50 companies!
7 tricks that increase your sales with 0 effort:
Let’s dive into them.
Look at the image with two plans below. Both feel expensive, right?
After we added a high €169 anchor, the €49 plan has become a good deal and doesn’t seem expensive anymore.
Would you like to do a deep dive into the anchoring effect and learn how Booking.com uses it to increase conversion? Check CRO tool – Anchoring Effect for detailed information.
The middle feels safe. When we don’t know which option to pick, we intuitively go for the middle one. Help your customers choosing using social proof. Make sure to not fake the data!
Scarcity helps us in 2 ways:
A) It proves that others are buying from you
B) It adds the fear of missing out (FOMO)
When you see high numbers below, you want to take a few days before purchasing. But this is easily fixed:
Sell in smaller amounts. It is easier for someone to commit to €45 than to €540. You shouldn’t hide the total price, but leave it for the checkout page. In this case, let the buyer mentally take the deal first.
Did you know you can direct your customers towards the desired plan? As you can see, the middle and the right option have the same price. It’s a no-brainer.
Diving more into the decoy effect you can experiment with moving the decoy price, closer to the option you would like to sell. The makes the decoy effect more real, since offering two options for the same price is weird.
More information about this subject can be found on CRO tool – Decoy Effect
Humans hate complexity. The more syllables something has, the more resources it takes for your brain to process the number. Even when you don’t read it out loud.
Make your prices easy to read:
Make sure to validate if this works for you. This tactic might not work with very high prices.
€100 and €1000 feel like the most made-up prices ever. Add unintuitive numbers at the end of your plans. This will present them as calculated and fair.
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